The latest update from Google has significantly impacted website traffic, thus leaving bloggers and site owners in a challenging situation. They need to stay ahead of the curve and boost web traffic by coping with the new update. Today, in this blog, we will discuss five proven tips to help you manage post-Google updates and keep your website traffic flowing.
Focus on High-Quality Content
Content is king and you must maintain its quality. Google algorithm update has given preference to content by giving priority to genuine users. Experienced bloggers always recommend focusing on crafting high-quality content which should be informative and engaging to address the needs of your audience. Tips for creating high-quality content
- Do proper research: Your content should be well-researched and factually correct. Use reputed websites and give citations wherever required.
- Think about your audience: Know about your audience and their needs while writing. Use a friendly tone that can resonate with them.
- Incorporate multimedia: Use infographics, images, videos, and other multimedia elements to retain the audience’s attention and engage them properly.
Optimize for Search Intent
Search intent is all about the intent of the user behind the query. By optimising your website as per the search intent, you can improve its ranking in the search engine. Bloggers must analyse what their audience is looking for and mention the same in their content to meet their needs. Let’s know how to optimize for search intent:
- Know the intent: Know whether the intent is informational, commercial, navigational, or transactional.
- Match with intent: Align the content with the search intent. For instance, in case of informational intent, you must include detailed guides in the content
- Use relevant keywords: Insert the keywords naturally that match the search intent.
Improve Mobile Experience
As most of the users are accessing websites through mobile, Google is emphasizing more mobile-friendly websites. You must ensure that your website is responsible. You can check the compatibility of your website through mobile-friendly tests. Emphasize simple navigation and ensure that all the buttons and links are clickable on small screens.
Make Connections with Social Media and the Community
You must build strong social media connections and speak with your audience in online communities to increase the authenticity of your website. You must share some meaningful content on social media and be involved in open communication with customers through comments and discussions. Participate in communities like Reddit, Quora, This provides a relevant backlink to your website.
Core Web Vitals Optimization
Google updates are now more concerned with websites’ user experience, and thus you must focus on web vitals, i.e., loading, interactivity, and visual stability. You can do this by compressing images, optimizing server loading time, and using lazy loading. Your website should remain responsive and stable while loading.
Final Thoughts
Post-Google updates focus on a user-friendly and proactive approach. You must engage in high-quality content, internal linking, mobile-friendly websites, community engagement, and core web vitals optimization to improve your website traffic. All these practices will always direct more traffic to your website, irrespective of changes in Google’s algorithm.